Acceptance/Integration of digital media budgets into mainstream planning
Tags: Place - Victoria (submitted on November 11th, 2009)Where: Melbourne
When: 18 November 2009
Presented by AIMIA Victoria
A debate around the acceptance and integration of digital media budgets into mainstream planning. The argument is `Why do interactive budgets and media plans still fall outside of mainstream budgets and plans, why aren’t they integrated into the single media strategy?
Presenters:
Lee Stephens, CEO, Aegis Media (Pacific)
Ruwan Weerasooriya, Founder and CEO, CafeScreen
Chairperson: Anthony Owen, National Sales Manager, Just Magazines
Time: 6 – 7.30pm
Venue: Sensis Theatrette (Level 3, QV Centre), Cnr Swanston St and Lonsdale St
The event will be followed by networking at Three Degrees.
Further Information: aimia.com.au.
Acceptance/Integration of digital media budgets into mainstream planning
Melbourne
November 18 — 18, 2009
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