A presentation of the key findings from one of Australia’s most comprehensive research studies into what retailers are currently doing, thinking and planning regarding online advertising, marketing and e-tailing in Australia.

The research involved qualitative interviews with 21 of Australia’s top retailers, followed by a quantitative study which engaged a broad sample of 128 major Australian retail businesses. The research, supported by AIMIA’s Retail Industry Group and conducted by the Australian Centre for Retail Studies at Monash University, is seen as a landmark study, that will form the basis of an annual benchmarking study which will give retailers a comprehensive picture of the rate of online adoption across a range of areas.

Chairman of the AIMIA Retail Industry Group, Robert Wong said “It’s an important piece of research work for the retail and interactive industry as there is very little local industry data available benchmarking online adoption for retail in Australia. Retail is a competitive area, which is why there is need for someone like the AIMIA RIG to act as an independent collator of industry information for online advertising and e-tail”.

Event Cost
AIMIA Member Early Bird Ticket $65 (ends 14 September, 5pm)
AIMIA Member (from 15 September) ticket $75
Early Bird Ticket (ends 14 September, 5pm) $135
AIMIA Member  (from 15 September) ticket $150
Note: All credit cards will incur a credit card fee, dependant on card type.

Unable to attend? You can still purchase a copy of the video and materials from the event (available one week after the event) for just $150 by ordering online.

When: 22 September 9.00–11.30am
Where: Melbourne – RACV Club: 501 Bourke Street, Melbourne

When: Friday 24 September 9.00–11.30am
Where: Sydney – The Amercian Club: 131 Macquarie Street, Sydney