IAB Australia together with the MFA and Nielsen developed an education session specifically for marketers, executives and managers, to present all the essential information about the new online audience measurement system.

The seminar will provide the background around why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings, along with a high level guide to the new measurement terminology and insights from the MFA on what it will mean for marketers, advertisers and agencies alike.

Sydney - 15th November 2011

Melbourne - 16th November 2011

Brisbane - 25th November 2011

Adelaide - 29th November 2011

Perth - 30th November 2011

For more information visit: http://www.iabaustralia.com.au/index.php?/events/item/making_online_measurement_make_sense_roadshow2