This seminar will provide the background on why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings as well as a high level guide to the new measurement terminology and insights from the MFA.

Sydney - 15th November

Melbourne - 16th November

Brisbane - 25th November

Adelaide - 29th November

Perth - 30th November

For more information visit: http://www.iabaustralia.com.au/index.php?/events/item/making_online_measurement_make_sense_roadshow2