The world of marketing is rapidly shifting between inbound and outbound marketing, where the power lies with the customer. You need to think about above the line and below the line marketing strategies and how to integrate strategically to build your digital brand presence. You need to increasing your fans to add brand awareness and more importantly engage those customers with two-way dialogue. By building a sense of community online, you can create a better ROI.

Join IQPC’s Online Marketing Summit 2012 and learn how to engage your customers. Hear from great speakers how their companies have managed to build customer engagement by understanding their metric and optimising on their ROI.

Date: 13th - 15th February 2012

Location: WatersEdge, Sydney

For more information visit: http://www.onlinemarketingsummit.com.au/Event.aspx?id=625042

Come join the Social Media Marketing Revolution and hear all about converting fans into brand enthusiasts to create that unfair advantage you want. It’s time to convert your strategy into a game-plan to engage your community and to create passionate customers. There is a great line up of speakers featuring lead case studies and expert presentations.

Date : 2nd - 3rd Feburary 2012

Location : Hilton on the Park, Melbourne

For more information: http://www.marcusevansassets.com/doc/pdfs/Ep_18386.pdf

Join Accenture, Google and NetSuite, as they share their views about unleashing the power of cloud computing. Whether you’re new to the cloud or eager to expand on your cloud investment, don’t miss this impressive line-up of cloud industry leaders, as they provide the practical and strategic insights you need to get the most from your business cloud investment.

Sydney - 15th November 2011

Melbourne - 17th November 2011

For more information in Melbourne visit: http://www.netsuite.com/portal/au/press/events/2011tour/melbourne.shtml

For more information in Sydney visit: http://www.netsuite.com/portal/au/press/events/2011tour/sydney.shtml

Come and join the November meetup with Sensis as sponsor on the night of the drinks and pizza. If you’re working on a startup or have a business idea you can send an email to arrange a spot for a quick one-minute pitch and the best pitch as voted by our audience will be awarded a $200 cash prize.

Date: 3rd November 2011

Location: The Galley Room at the Waterside Hotel, 508 Flinders Street, Melbourne

For more information visit: http://www.meetup.com/Melbourne-Silicon-Beach/events/32404542/

IAB Australia together with the MFA and Nielsen developed an education session specifically for marketers, executives and managers, to present all the essential information about the new online audience measurement system.

The seminar will provide the background around why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings, along with a high level guide to the new measurement terminology and insights from the MFA on what it will mean for marketers, advertisers and agencies alike.

Sydney - 15th November 2011

Melbourne - 16th November 2011

Brisbane - 25th November 2011

Adelaide - 29th November 2011

Perth - 30th November 2011

For more information visit: http://www.iabaustralia.com.au/index.php?/events/item/making_online_measurement_make_sense_roadshow2

ad:tech University is an intensive, one day course which is designed for those who want to quickly advance their knowledge and practical abilities in digital media & marketing.  Accelerate your digital media awareness and skills through a carefully crafted program of content, exercises and networking. It is a highly interactive and practical onsite program with e-learning modules to truly cement your digital knowledge.

Sydney - 23rd November 2011

Melbourne - 25th November 2011

For more information visit: https://www.eiseverywhere.com/ehome/index.php?eventid=23469&

Join this event and learn how today’s cybercriminals target your computer, identity and money. You’ll receive practical advice on how to combat anything that comes your way. Sophos security experts will explore how malware threats actually work and what you can do to protect your company.

There will be:

• A live demonstration of how a malware attack occurs, step-by-step
• What the threat landscape looks like—how it’s changing, trends to watch for
• The top 5 things you can do today to make your business more secure

Date: 22nd November 2011

Location: City Convention Centre, Function Room 3, Level 12, 300 Flinders Street, Melbourne

For more information visit: http://www.sophos.com/en-us/about-us/events/anatomy-of-an-attack.aspx

Join this event and learn how to maximise the value of your organisation’s most critical asset-information-and manage it in a way that’s easily accessible, timely, and cost-effective. Learn how to:

• Incorporate large volumes of data and
• Use this intelligence on the move

If you are an IT professional involved in BI strategy, program management, systems management, architecture, or deployment; or in sales and marketing functions where competitive advantage is the order of the day, then this event is a must.

Perth - 15th November 2011

Canberra - 17th November 2011

For more information visit: http://www.oracle.com/us/dm/h2fy11/15344-apacfm11044361mpp030c003-oem-516055.html