Mobile Publishing Seminar – How to publish, promote and commercialise mobile content

Mobile is an emerging channel for media companies to promote content to existing consumers while expanding their reach and connect with new audiences. Building a mobile presence offers a new platform to publish, promote and commercialise your mobile content.

Chairperson: Amanda Gome, Publisher, SmartCompany

Antony McGregor Dey, CEO, QMCodes
Alex Young, Founder and CEO, Mostyle
Gregan McMahon, Group Manager Product & Marketing, Sensis

Tuesday 8 July, 6-8pm
(arrive at 5.50pm for a 6.00pm start)

location: Digital Harbour Theatrette
1010 LaTrobe Street, Docklands, Melbourne, VIC (opposite the Telstra Dome)

In this seminar we will look at the different types of mobile publishing available including: mobile websites, social media and QR Codes.

Recent reports by Heavy Reading and Juniper Research predict that mobile internet advertising spends will rise from roughly 1.3 billion in 2007 to between $7.6b and $10b in 2013. Bolstering these figures, Google CEO Eric Schmidt told Frankfurter Allgemeine Zeitung that it was his prediction that the mobile internet would be the next major advertising platform.

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