Over the last two years the world has gone casual gaming mad, with 5 million hours of Angry Birds being played every day and 200M people playing Facebook games for over 40mins each per month. Facebook is set to make a huge $1B from gaming in an industry set to make an incredible $70B in 2015.
This broad adoption has given rise to branded gaming and gamification as a marketing strategy. This event will dive into the opportunities, examples and challenges for brands entering the gaming world.
Date: 2nd November 2011
Location: The Order of Melbourne, 2/401 Swanston Street, Melbourne
For more information visit: http://socialgaming.eventbrite.com/